More than 100 million people are expected to have watched the Superbowl LII broadcast last night on NBC once the numbers are made official later today.

That's more than 100 million eyeballs for advertisers to entice with their products.

But not every ad was a hit and viewers took to social media to pan some of the worst advertisements of the night. Here are the companies that blew their reported $5 million chance to gain customers. 

Dodge Uses MLK to Sell Ram Trucks

The response was swift and severe. Don't use Martin Luther King Jr. to sell Dodge (FCAU) trucks. 

There was audible painful groaning at the Super Bowl party I'm at as everyone realized Dodge Ram was trying to profit off of an MLK speech

— Hunter Walker (@hunterw) February 5, 2018

About 10 people in Dodge Ram's marketing department got fired for that commercial.

— �� (@Dr_Sweets23) February 5, 2018

Cute Babies Weren't a Hit

Twitter seemed to have a problem with T-Mobile's (TMUS) ad featuring a plethora of smiling babies. See if you can spot the issue.

Why is a phone company making an ad like this? Why is "diversity" important to them and why do they feel the need to signal this despite the risk of pissing off a good chunk of their customers? Answering these questions drives people to the alt-right, so thanks T-Mobile. https://t.co/gAVh88JB59

— Mike Enoch ������������ (@mikeenochsback) February 5, 2018

I'm leaving T-Mobile because of this SJW advertisement. While the ad was playing my wife said- Whoever's ad this is were never buying. Can't believe it's our own carrier! Bye

— humbugbilly (@humbugbilly) February 5, 2018

You Call That an Ad? THIS Is an Ad

After a few high profile movie trailers debuted during the Super Bowl, audiences were ready for a Crocodile Dundee reboot. But Danny McBride and Chris Hemsworth were just teasing. 

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