More than 100 million people are expected to have watched the Superbowl LII broadcast last night on NBC once the numbers are made official later today.
That's more than 100 million eyeballs for advertisers to entice with their products.
For the past 30 Super Bowls, USA Today has tracked audience sentiment through their Super Bowl Ad Meter. Here are the results for the best-received Super Bowl 52 ads, according to USA Today.
Alexa Steals the Show
Odell and Eli Dirty Dancing
It's not often you see NFL players embracing the finer arts, and an NFL ad featuring New York Giants stars Odell Beckham Jr and Eli Manning recreating a famous scene from the Patrick Swayze film "Dirty Dancing" struck a chord with viewers, ranking second in USA Today's Ad Meter.
Budweiser's Tear Jerker
Budweiser (BUD) likes to switch it up for its Super Bowl commercials, often providing both funny and emotional commercials. The third-rated Super Bowl ad was the latter.