Most of the biggest automakers look like they nailed their Super Bowl commercials. 

During the pre-game, Hyundai's commercial helped drive a 19% lift on model pages on Edmunds.com the review site said via email. In second place was Kia with a 14% lift. Edmunds bases its analysis on unique mobile and desktop traffic to make and model pages on the site.

One of the biggest losers look to be Toyota (TM - Get Report) owned Lexus, which has not seen large spikes in traffic.

Data Overview Via Edmunds

Pre-Game
 
BRANDS:
MODELS:
  • Kia Stinger saw a 79% lift for the entire pre-game period, and also saw a 3,220% lift in the minutes immediately following its spot.
  • Mercedes-Benz E-Class saw a 18% lift.
  • Honda Clarity saw a 3% lift.
  • Lexus RX did not show a lift if you looked at the full pre-game period, but did enjoy a 193% lift immediately following their spot.
First Quarter
 
BRAND:
  • Ram saw a 113% lift in brand traffic.
  • Toyota's Olympic spot boosted brand traffic by 7%.
MODEL:
  • Ram enjoyed a 141% lift for the 1500.

Check out the Lexus Super Bowl ad below.

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