Apple Inc. (AAPL) took a chance by releasing three different iPhones in its most recent cycle, but that gamble is paying off, according to a survey by 451 Research.
451 Research has polled consumer purchase intent for every iPhone model ever released and the firm recorded its strongest ever December reading during its most recent survey between December 14 and January 22.
Action Alerts Plus holding Apple released a series of smartphones with starting prices between $399 and $999 last year, a new strategy for a company that used to just focus on premium products. The new strategy has resonated with consumers, according to the survey
Nearly 13% of the 3,568 people surveyed said that they will purchase a smartphone in the next 90 days, the survey's highest December reading in three years. Additionally, respondents also favored purchasing iPhones at a 58% rate, the highest reading for the iPhone in the survey's history.
Apple shares have faced pressure in recent weeks amid reports that iPhone X demand has not been as strong as originally expected.
Analysts are expecting the company to report revenue of $87.38 billion, which would be the most revenue Apple has ever reported in a quarter. Earnings for the period are expected to be $3.85 per share.
But expectations for a slowdown during the March quarter have caused the company's stock to dip more than 4% over the past five sessions. Apple shares were up 0.47% to $167.86 Wednesday morning.
Apple releases its quarterly results after the closing bell on Thursday.
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