McCann Ranked No. 1 Globally By R3 In Winning New Business In 2017

NEW YORK, Jan. 30, 2018 /PRNewswire/ -- According to R3, an independent global marketing consultancy, McCann Worldgroup led all agencies in 2017 in winning new business both globally and in the U.S. This analysis appeared in R3's year-end "2017 Creative Agencies New Business League" table. Link: R3 New Business League

R3's cumulative monthly global new business tables reflect the diverse marketing platforms that exist today. The major accounts won at the end of the year that appeared in the December R3 new business ranking included the global Chivas Regal brand and Pizza Hut in Latin America. 

"Never before have we had so many different ways to reach consumers on behalf of our clients," said Harris Diamond, Chairman and CEO of McCann Worldgroup. "It's an exciting time to be in our business and I am proud of our creative, strategic and business leadership community for introducing marketers to effective solutions that can grow their businesses."

McCann, which was named last month by Adweek as its 2017 U.S. Agency of the Year, consistently led the industry last year in creative recognition. This included recognition as the most awarded Cannes agency in North America, as the Most Effective Agency in the North American Effies, and as Agency of the Year at both the Clios and The One Show. McCann also was honored as the London International Awards' Global and N.A. Agency of the Year as well as N.A. Network of the Year; as the International ANDY Awards' Network and Agency of the Year; and as the ADC Annual Awards' Network, Agency and Digital Agency of the Year.

About McCann Worldgroup McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).

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SOURCE McCann Worldgroup

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