The stereotype of a Super Bowl party is a bunch of guys scarfing down pizza and chicken wings, all washed down with lots of beer. That exists for sure, but it's an incomplete picture of what the millions who will tune into this Sunday's Super Bowl plan to do.
For instance, males just barely represent a majority of Super Bowl TV viewers, coming in at 53% of those who watched the 2017 game versus 47% who were female. And some 59% of Super Bowl fans told Nielsen that they prefer drinking wine for the big game. But it's soft drinks and bottled water sales that scored the real touchdown last year, with Super Bowl-related sales coming in at $1.327 billion. That edged out beer ($1.3 billion of sales), wine ($597 million) and spirits ($503 million).
And as for food, deli salads eaten during last year's game accounted for $81 million in sales, inching out chicken wings by $1 million to a total of $80 million. That was followed by avocados at $62 million and deli sandwiches at $60 million.
Still, many fast-food companies are forecasting a big sales day this Sunday:
- Domino's Pizza Inc. (DPZ) expects to sell 13 million pizza slices — about 30% more than on a typical Sunday — and move 4 million chicken wings. Last Super Bowl Sunday, the company sold enough pizzas to stretch across 5,000 football fields.
- Pizza Hut, owned by Yum! Brands Inc. (YUM) , expects to sell 2 million pies on Super Bowl Sunday, or twice as many as it does on a typical Sunday during the regular football season. Peak ordering time is an hour before kickoff, and more than 50% of orders are placed digitally.
- Buffalo Wild Wings (BWLD) sold 13.5 million wings (both boneless and bone-in) on Super Bowl Sunday 2017. Typically, customers submit their Super Bowl orders as early as three weeks in advance.
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