Panera Bread founder Ron Shaich handed off the CEO reigns on Jan. 1. And now, he is on a mission.

Shaich, a well-known restaurant visionary known for making bold bets on mobile ordering and "clean" food, is hitting the road to get the word out on why CEOs must stay focused on long-term investing. In effect, that's a message that goes counter to the short-term mindset of activist investors such as Nelson Peltz, Bill Ackman and others that dominate business news TV.

Seeing as Shaich is fresh off selling his soup and sandwich creation to JAB Holdings for $7.5 billion in 2017, the man's message should be respected ... if not followed closely by other executives. 

Shaich is quick to praise Blackrock (BLK) CEO Larry Fink's latest missive to major companies.

In his new annual letter to shareholders, Fink encouraged companies to find their "sense of purpose." By finding their purpose, Fink believes, companies could create value for their shareholders and society at large.

"Larry Fink's message was powerful," Shaich told TheStreet. 

Listen up, Corporate America. 

Meanwhile, Panera's new CEO Blaine Hurst tells TheStreet about a new campaign to rid the fast-food industry of fake eggs.

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