(1st Row) William Prince, Ruby Ibarra, Noe Socha,Victoria Canal, Venancio Bermudez, Felipe Contreras, Jimmy Conde And Johnny Santana Of The Track And (2nd Row) Isaiah Radke, Solomon Radke, Dee Radke Of The Musical Group Radke Attend The Celebration Of Mastercard's Start Something Priceless Campaign At The Launch Of The Mastercard House On January 22, 2018 In New York City. (Photo By Cindy Ord/Getty Images For Mastercard)

The Mastercard Start Something Priceless movement, meant to inspire people to pursue their passion and purpose, comes to life through artfully curated content and a music-inspired experiential pop-up in NYC.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180123006026/en/
SZA speaks onstage during the celebration of Mastercard's Start Something Priceless Campaign at the  ...

SZA speaks onstage during the celebration of Mastercard's Start Something Priceless Campaign at the launch of the Mastercard House on January 22, 2018 in New York City. (Photo by Cindy Ord/Getty Images for Mastercard)

The centerpiece of the campaign is a cover of Willie Dixon's "You Can't Judge a Book by the Cover," a song that highlights the importance of pushing past stereotypes to pursue your passion. The progressive rollout of the campaign features a short film and a music video. Featured in the content is five-time 2018 GRAMMY ® nominee SZA along with six emerging artists whose stories of overcoming challenge embody the sentiment of Start Something Priceless.

The Mastercard House, an experiential retail store and concert space, will be open each day featuring curated vinyl listening stations, and exclusive merchandise; a photo gallery from iconic music photographers including Robert Knight, Kevin Mazur and Christopher Polk; and a recording booth where you can press your own vinyl. In addition, every day from 1 to 2 PM Mastercard will host panel conversations with some of the music industry's leading influencers and nightly concerts from 9 to 12AM. A full listing of events is available here.

The #StartSomethingPriceless movement is a call to action and this effort is just the beginning as Mastercard sets out to inspire people across their passions, bringing Start Something Priceless to life through the events and experiences that bring us together.

View source version on businesswire.com: http://www.businesswire.com/news/home/20180123006026/en/

Copyright Business Wire 2010

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