Have you seen the explosive move in Activision Blizzard (ATVI) lately?
For those of you who watch the Philadelphia Fusion -- owned by Comcast Spectacor, a subsidiary of Comcast (CMCSA) -- perhaps the move comes as little surprise.
No, the Fusion isn't an MLB, NBA or NHL team. And don't mix it up with the NFL's Philadelphia Eagles, a favorite of TheStreet's Jim Cramer, which has an important playoff matchup against the Atlanta Falcons on Saturday.
Give up? The Fusion is a professional e-sports team playing the popular video game Overwatch, a game made by Activision Blizzard. Shares are enjoying a nice rally on Friday, up 1.6% to new 52-week highs. The stock is adding to its breakout gains from Thursday, Cramer pointed out on CNBC's "Stop Trading" segment.
Activision isn't the only one jumping higher. Take-Two Interactive Software (TTWO) is up 0.65% on the day and hit new 52-week highs on Monday. Even Electronic Arts (EA) continues to bounce back, up 0.7% Friday and more than 7% for the year.
"This e-sports business is for real," Cramer added. While many don't understand it -- people who watch others play video games -- the expectations are pretty high for the trend over the next few years.
Further, it will likely become a notable NCAA sport in the future. While Cramer acknowledged that "I'm obviously early on that [call]," he doesn't appear to be wrong. Already we've seen scholarships handed out for video-game teams.
This is really something to watch, said Cramer, who also manages the Action Alerts PLUS charitable trust portfolio.
Activision Blizzard stock closed at $70.36, up 1.62% Friday.
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