Overwatch League is finally here.

After months of fanfare and anticipation, Activision Blizzard Inc. (ATVI - Get Report) kicked off the first night of its inaugural season of the e-sports league Wednesday, Jan. 10, and the reaction was overwhelmingly positive.

Users on Twitter and Instagram documented their excitement watching the first matchups of the 12 teams vying for the champion title and $3.5 million in prize money and performance bonuses.

The launch of #OWL2018 today marks a historic moment in the history of esports, hopefully for all the right reasons. Best of luck to Blizzard, the players, teams, owners, casters, and the Overwatch community.

— Rod Breslau (@Slasher) January 10, 2018

this blizzard production for #OWL2018 is great... I feel like I'm looking at the beginning stages of something that in a few years is going to be huge.. props to everyone involved!

— timthetatman (@timthetatman) January 11, 2018

The real deal. #OWL2018 pic.twitter.com/fyNTuKeZOe

— Robert Paul #OWL2018 (@tempusrob) January 11, 2018

But there was one letdown a few social media users were quick to point out: Overwatch League's lack of female players. 

Really bummed to see no women players in Overwatch League. Y'all can do better. #OWL2018 pic.twitter.com/dk84KBKrjt

— ✨����������������✨ (@Osephala) January 11, 2018

Female top tier ow players exist. The field just isn't inclusive enough. More needs to be done. @Blizzard_Ent really needs to push for this if they really enjoy diversity as much as they claim. It's honestly a shame. #OWL2018

— ��Mortemer�� (@Mort3mer) January 11, 2018
The season will be broken into four stages, with each stage lasting five weeks. During each stage, teams from 12 regions split into two divisions compete in a series of rounds playing the Activision game "Overwatch." Matches will take place in the Burbank, Calif., arena that was built by Activision Blizzard.

With merchandise for sale at the arena and tickets ranging from $20 to $30 (and the inaugural match a sellout), Activision Blizzard looks set to benefit from the Overwatch League already. Investors took a liking to the first day of competition, sending shares higher 2.12% to $68.25 in premarket trading on Thursday, Jan. 11.

Activision Blizzard is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio . Want to be alerted before Cramer buys or sells ATVI? Learn more now.

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