A new personal finance study pairs demographic age groups and famous Star Wars characters on money management philosophies. No surprise, but parents and kids see their Star Wars roles differently.
Case in point is a report from Ipsos and New York Life released in late December, which compares personal financial traits to Star Wars characters.
The study actually covers some diverse personal finance territory, but let's start with the Star Wars comparison. Study researchers were asked which Star Wars movie character they could most relate to when it comes to handling household finances.
Demographically, most parents self-identify as the Star Wars character Yoda when it comes to handling family finances. That's mostly due to his patience and use of past experience to guide future decisions, New York Life states in an email to TheStreet.com. Further fueling the Yoda comparison is the character's worldwide popularity in teaching young Luke Skywalker the ways of the Force, in the Empire Strikes Back.
"We believe the choice of Yoda means more parents are understanding the connection between a bright future for children and financial literacy," says Brian Madgett, vice president at New York Life.
Overall, 23% of survey respondents compared themselves to Yoda -- that was the highest percentage lined to any Star Wars film character. Next was Luke Skywalker, at 19%, who is described as "family oriented, will build financial goals around needs of family, relying on the expertise of others (though at times reluctantly) to find the way to navigate through the ups and downs," according to the study.
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Here's how the other Star Wars characters fared with survey respondents, percentage-wise, and how each displays his, her or its pseudo-personal financial traits:
Chewbacca (14%) -- Chewy is viewed as "loyal and committed" and will "consult a partner when making financial decisions and is ready to take on any task for the good of their family."
Princess Leia (13%) -- Princess Leia is seen as "somewhat adventurous" and prone to challenging norms while remaining focused. "Leia will seek a balance between enjoying achieved successes and continuing to work hard for continued growth/success toward financial goals," the study notes.
Obi-Wan Kenobi (12%) -- Obi-Wan is wise and experienced, and "will apply past knowledge to sidestep trouble and find success and is actively willing to take on big obstacles (working solo or with others) for the greater good," the report states.
Han Solo (9%) -- Independent and willing to take risks, survey respondents say they, like Solo, "experience some financial setbacks but perseveres towards a positive financial goal for themselves and their families.
C3PO (9%) -- Viewed as "fretful," C3PO will often wind up in a financial bind, sometimes needing help from others but other times surprising even themselves in working out a solution, the report states.
Overall, Madgett says the survey findings validate what New York Life's agents are seeing from parents across the country.
"We're seeing a strong sense of protection for their children, an optimism for their future and the need to continue to educate their sons and daughters about financial issues," he notes. "Consequently, it is not surprising that parents self-identified with the Star Wars character, Yoda, and with that shared financial wisdom, parents hope that their children will 'do' and do well."
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