Score one for the trolls.
Deceased Apple Inc. (AAPL) founder Steve Jobs' name will live on as a branding tool for an Italian clothing company, after Apple lost a lawsuit seeking to keep "Steve Jobs" from using their founder's moniker to sell jeans.
Two brothers from Naples, Italy, trademarked the name "Steve Jobs" in 2012, after noticing that there wasn't a trademark on the name. Already in the process of starting their own clothing company, the pair chose to name their venture Steve Jobs. The Apple founder died in October 2011.
Apple sued Vincenzo and Giacomo Barbato over the trademark. Apple was particularly offended by the stylized version of the Barbato brothers' logo, a capital "J" with a bite taken out of it and topped with a leaf that looks like Apple's iconic logo.
But since the letter 'J' isn't edible, the bite cannot be a ripoff of the company's logo, the judge ruled.
The pair plan to continue using the Steve Jobs moniker to sell their clothes and accessories, and even told Business Insider Italia that they eventually plan to branch out into electronics.