That's not likely a big surprise to most investors, given how popular Apple's devices have become. It also doesn't hurt that Apple releases its new iPhone in the fall. This year's latest and greatest device, the iPhone X, wasn't available until November.
In the week leading up to Christmas Day, Apple secured 44% of the smartphone activation market, roughly the same result as last year. Samsung (SSNLF) came in at No. 2 with 26% of the pie, up from 21% in the prior year. Samsung's jump is likely in response to more consumers getting on board with this year's device after last year's Galaxy Note recall disaster over potentially dangerous batteries.
After Samsung, though, the numbers really taper off. Hauwei came in at No. 3 with 5%, while Xiaomi, Motorola, LG and Oppo each grabbed 3% apiece.
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The one significant data point? While Apple is doing great, Alphabet (GOOGL - Get Report) and its Google phone is nowhere to be found. After launching the Pixel in 2016 and the Pixel 2 in 2017, some thought that the company's inroads into the smartphone market would generate at least some traction. That doesn't appear to be the case, though, as Google failed to even find a place on the list.
Another surprising data point? The type of iPhones that were activated last week. The iPhone X didn't lead the charge, nor did the new iPhone 8 or 8 Plus. Instead, the iPhone 7 led Apple's activation list, followed (even more surprisingly!) by the iPhone 6 at 14.9%.
The iPhone X came in at 14.7%.
But then comes the iPhone 6S at 12.6% and the iPhone 7 Plus at 10.4%. The iPhone 8 Plus and 8 counted for 8.7% and 8.1% of Apple activations, respectively.
This does raise some concern about Apple's average selling price for the iPhone and its margins for the always important holiday quarter. Admittedly, this is just one week of action and Apple surely sold plenty of iPhone 8 and X units when they were first released. While it's not surprising to see the iPhone 7 doing well, it is a bit more shocking to see the iPhone 6 and 6S performing so well.
So far on the day, Apple stock is up 0.5% Thursday, attempting to rebound following reports about lower-than-expected iPhone X demand from earlier in the week.Apple and Alphabet are holdings in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio . Want to be alerted before Cramer buys or sells them? Learn more now.
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