- The average customer is expected to spend 21% more than last year
- 85% of customers are unlikely to shop after Christmas
- Gen X will spend 47% more than last year compared to other demographic groups
- E-commerce continues to edge out brick-and-mortar stores and is increasingly becoming the first choice for shoppers in various product categories, especially consumer electronics
- While shoppers browse at physical stores, they immediately check online sites for a wider assortment. "Endless aisles", where customers can view products online that are not available in stores, can be an effective solution
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