As home to the Olympic Winter Games, NBC will integrate the platform into on-air prompts and digital channels, directing fans to a new shopping experience that features similar products to what they are seeing on athletes. The featured gear from the Team USA Shop, powered by Fanatics, the global leader in licensed sports merchandise and official ecommerce partner of Team USA, will include sweatshirts, beanies, mittens, t-shirts, hats and more, and purchases will support the Team USA athletes. While the platform is now live with apparel available for purchase, the Opening Ceremony will mark the first time the shopping platform will update in real-time, and continue throughout the Games."We are committed to making the at-home viewing experience as engaging for fans as possible," said Dan Lovinger, EVP, Ad Sales and Sales Marketing, NBC Sports Group. "Incorporating a retail component into our broadcast is just another way fans can bring the Games into their home and support their favorite athletes." Team Visa athletes, including Americans Mikaela Shiffrin, Chloe Kim, Gus Kenworthy and Hilary Knight, will be featured on the platform when they are competing or appearing. Click here to find the current roster of Team Visa PyeongChang 2018 athletes. To learn more about Visa and its Olympic Games sponsorship, visit https://usa.visa.com/about-visa/sponsorships-promotions/olympics-partnership.html. About Visa Inc. Visa Inc. (NYSE: V) is the world's leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit usa.visa.com/aboutvisa, visacorporate.tumblr.com and @VisaNews.