Amazon.com's (AMZN) cloud unit is having a big day.

The e-commerce giant's cloud platform, Amazon Web Services (AWS), announced three significant partnerships on Wednesday with the National Football League, the Walt Disney Company (DIS)  and Expedia (EXPE) .

The NFL selected AWS machine learning and data analytics services to help drive better accuracy, speed, and insights to the NFL's player-tracking system Next Gen Stats. 

"The data is analyzed on AWS and used to contextualize movement on the field for fans to see on NFL Media properties, game broadcasts, third-party digital platforms, and in-venue displays," Amazon said. "By leveraging AWS's broad range of cloud-based machine learning capabilities, the NFL is looking to take its game-day stats to the next level so that fans and NFL Clubs can benefit from deeper insights."

The league also announced that AWS would become an Official Technology Provider of the NFL.

Disney also selected AWS on Wednesday as its preferred public cloud infrastructure provider, which will see the entertainment conglomerate expand its use of AWS to transfer production workloads to the AWS Cloud.

"Expanding our strategic relationship with AWS and making AWS our preferred public cloud infrastructure provider aligns with our overall technical strategy," said Charles Weiner, Senior VP Enterprise Infrastructure Services for Disney. "We have had success modernizing our IT operations and transforming the digital presence of our brands using AWS. We look forward to our continued collaboration as we accelerate our Digital Platform migration to the public cloud."

But it didn't stop there as American travel company Expedia also inked an agreement with AWS on Wednesday. Expedia announced that it would standardize AWS machine learning technologies to improve travelers' booking experiences across its brands.

"The travel industry giant chose AWS for its highly scalable infrastructure, unmatched breadth of cloud services, and proven operational expertise," Amazon said.

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