Black Friday is about more than getting the best deal on a giant flat screen television.
This year, it's about getting a major deal on a new car or truck, according to data from Edmunds. This November, Edmunds estimates 1,422,212 new cars and trucks will be sold. That's a 3.5% increase from last November and a 5.3% gain over October.
"Usually, the first two weeks of the month are slow, especially before a holiday," said Edmunds' Jessica Caldwell. "But this year retailers are pushing the Black Friday bargains throughout the entire month of November, and it's putting everyone in a buying mood."
Edmunds predicted retail seasonally adjusted annual rate (SAAR) will total 15 million vehicles in November, with fleet transactions accounting for about 16% of total sales. Roughly 2.9 million used vehicles will be sold this month, putting the SAAR at 38.9 million.
"It also doesn't hurt that automakers are starting to really sweeten the deals to clear out lingering 2017s and end this year on a high note," Caldwell said.
Honda Motor Co. (HMC - Get Report) , Nissan (NSANY) and Volkswagen (VLKAY) are on track to notch the biggest year-over-year November sales increases this month, according to Edmunds data. Only Fiat Chrysler Automobiles (FCAU - Get Report) and Hyundai Motor Co. (HYMLF) are expected to show a decline in November sales.
"While 2017 may have gotten off to a sluggish start, strong sales through the back third of the year are making up for lost time," Caldwell said. "We expect full-year sales to be over 17 million for the third year in a row, and are still tracking near our forecast of 17.2 million."
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