Traveling at 217 miles per hour from Chinese city to city can make you mighty hungry.
No problem, if you hanker for some fried chicken from Yum! Brands, Inc.'s (YUM - Get Report) KFC chain. The crispy bird can now be delivered at stops along China's high-speed rail line. Using a mobile app, you can order lunch when leaving Beijing, for example, and have it brought to you at the next stop.
"This is no pipe dream," Yum! CFO David Gibbs said Tuesday, Nov. 14, at the Morgan Stanley Global Consumer & Retail Conference. "China KFC has a great delivery service. We ordered our meal on mobile, and it arrived hot and delicious at the next stop [in China.]"
"China is our largest franchisee," added Gibbs. "The future is bright there."
China accounted for 26% of KFC's system sales in the third quarter, with sales notching an upswing of 8% from last year's. Same-store sales grew 4% during the period, and U.S. sales rose 1%. KFC opened 291 new international restaurants in 51 countries, 249 of which were in emerging markets.
The company opened its first KFC store in 1987 in downtown Beijing. Today, there are 4,400 outlets.
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