Yankee slugger Aaron Judge is partnering with the official soft drink of Major League Baseball.
The 6-foot-7 Yankee outfielder has signed a multi-year endorsement deal with PepsiCo (PEP) , establishing Judge as a national spokesperson for the food and beverage company.
Shares of Pepsi were higher over 1% in afternoon trading on Monday.
Judge's "style of play embodies fun and excitement, and that's what we're all about," said Justin Toman, senior director of sports marketing for PepsiCo. "From his amazing catches to his monstrous home runs, whether you are a Yankee fan or not, you have to watch him. How he handles himself makes him a great ambassador for our brand and company on and off the field."
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The terms of the deal, first reported by ESPN, were not disclosed.
Judge's deal with Pepsi will manifest itself across all forms of media, with a particular emphasis on Opening Day in 2018, Toman added.
Judge, who clobbered a rookie-record 52 home runs last season, already has partnership deals with Under Armour (UAA) and with Fanatics. The 25-year-old Yankee star will also be on the cover of "MLB The Show '18."
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