Alibaba Group Holding Ltd. (BABA) wasn't the only company to report big numbers from its annual Singles' Day event.

Rival Chinese e-commerce company JD.com Inc. (JD) said Sunday, Nov. 12, that its Singles Day transaction volume hit about $19.1 billion, up more than 50% from 2016. The sale ran from Nov. 1 to Nov. 11, with the final day "making up by far the largest spike in sales," the company said in a statement.

Among the items sold were over 2 million hairy crabs, over 1.5 billion infant diapers, 70 million bottles of water and 11 million tubes of toothpaste.

By 11:15AM on #SinglesDay the JD Logistics team already fulfilled more orders than during the whole day last year. $JD #ecommerce #china pic.twitter.com/1xK0ndNWG0

— JD.com (@JD_Corporate) November 11, 2017

On Saturday, Nov. 11, alone, top selling brands included L'Oréal SA (LRLCY) , which tripled sales from last year, and Tag Heuer, backed by LVMH (LVMUY) , which surpassed last year's results in 15 minutes. Columbia Sportswear Co. (COLM) sales increased 800%, while sales of rival North Face, owned by VF Corp. (VFC) , increased 400%.

JD.com's results still were dwarfed by rival Alibaba, which reported record Singles' Day gross merchandise volume of $25.3 billion, up 39% year over year.

2017 11.11 Global Shopping Festival By the Numbers: https://t.co/aXf3z2dy42 pic.twitter.com/eh3Lep1J24

— Alibaba Group (@AlibabaGroup) November 12, 2017

JD.com, the second-largest online retailer in China, is also Walmart Stores Inc.'s (WMT) partner in the region.

Last year, Walmart sold its Yihaodian Chinese e-commerce service to JD.com in return for a 5% stake, worth about $1.46 billion, less than the roughly $1.55 billion Walmart originally paid for Yihaodian, in an admission that scale is difficult to come by in overseas markets. Walmart has since increased its JD stake to about 12% and the companies have expanded strategic partnership relationship.

Singles' Day, a Nov. 11 shopping holiday, is the world's largest online shopping day. Last year, for instance, Black Friday and Cyber Monday took in $6.5 billion combined.

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