Amazon.com Inc. (AMZN - Get Report) wants you to fill your grocery cart with more than just turkey and mashed potatoes this Thanksgiving.

The ecommerce titan announced Nov. 10 it will offer Black Friday deals on some of its flagship products for the entire week before Thanksgiving at more than 100 of its Whole Foods Market locations.

The discounts include $10 off the Echo Dot, $20 off the newest Amazon Echo, $30 off the Echo Plus, $30 off Kindle Paperwhite, $20 off the new Amazon Cloud Cam, $20 off the Fire 7 tablet and $30 off the Fire HD 8 tablet.

Amazon Echo.
Amazon Echo.

Amazon will also unveil "Amazon Pop-Up" stores at Whole Foods locations in Rochester Hills, Michigan, and Chicago on Nov. 13; in Davie, Florida and Pasadena, Calif., Nov. 14; and in Denver Nov. 15. The staffed pop-up shops at Whole Foods stores will allow grocery shoppers to play around with Amazon devices and get more information about services including Amazon Prime.

Amazon has yet to make Black Friday or Cyber Monday plans for its online retail business public. It's not yet clear if the deals offered at Whole Foods will also be offered online at Amazon.com.

Amazon stock tipped 0.31% lower, to $1,125.61, in early afternoon trading Friday.

Wondering which retailers are kicking off Black Friday early? 

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