- New whitepaper from Consumer Health business shine s light on preparing the y oung generation for living 100 healthy years
- Whitepaper focuses on the importance to adopt good health habits early on to prevent chronic conditions later in life
- Addressing the challenges ahead requires c ollective efforts among all stakeholders
To participate in global efforts to address this situation, Merck's Consumer Health new whitepaper advocates for renewed collaboration between the main stakeholders, including educators, parents, policy makers, healthcare practitioners, and NGOs, to develop health education programs for school-aged children taking into account the prospective of living 100 healthy years. With support from research conducted by the Economist Intelligence Unit in five countries, Merck's Consumer Health whitepaper provides a holistic view of the state of play of children's health today. It also takes a deep dive into healthy life expectancy, exploring health education programs in various countries, and providing a roadmap for achieving optimal outcomes for children's health over the long-term.The white paper also features a case study of the GEN100 [ TM ] program recently rolled out by Merck's Consumer Health in South Africa, and which aims at raising awareness on the importance of health programs and education in South Africa school's curriculum. Given the country's current health challenges, such as malnutrition, HIV/AIDS, and infectious diseases, it is vital to inform the younger generation to adopt healthy habits early on. The GEN100 [ TM ] program convenes public and private partners, including Merck's Consumer Health and the South African Ministry of Basic Education, to teach children how to live longer and healthier lives. GEN100 [ TM ] is currently operating in more than 40 schools and touches upon nutrition, obesity, diabetes, and physical exercise topics. Key element of this program is quantitative measurement to be able to evaluate the mid- and long-term effects and impact of such educational awareness program. The white paper released today is a part of Merck Consumer Health's WE100 ® movement, which aims to help prepare society for a new era of humans living 100 healthy years. WE100 ® is a brand neutral initiative supporting all generations and cultural backgrounds globally.
- Merck's Consumer Health new whitepaper "100 Healthy Years - Are Kids Prepared ?" can be accessed [ http://www.merckgroup.com/en/expertise/consumer-health/our-consumer-health-debate/white-paper.html]
- Merck's Global Consumer Health Debate entitled "100 Healthy Years: Are Kids Prepared?" took place in Darmstadt, Germany, on Thursday, May 18, 2017.
- Further information, including the EIU study, is available at http://www.merck-consumer-health.com/en/industry/industry.html.
- The global reach of the EIU study conducted research in the following countries: Brazil, Germany, India, Saudi Arabia, and South Africa.
- Merck Consumer Health on Twitter:@Merck_CH / https://twitter.com/merck_ch
- WE100 on Facebook: https://www.facebook.com/WE100/