The company has reportedly decided to slash its Amazon Fresh grocery delivery service in several zip codes starting at the end of November.
The service will continue to operate in a range of cities, but Twitter Inc. (TWTR - Get Report) users from Pennsylvania to New Jersey to California have received notice from Amazon that their Fresh service is being halted, according to multiple reports.
@AmazonFresh Why cancel Amazon Fresh in Philadelphia? It's a major metropolitan city. I just got an email no longer delivering 19154.— Stacey McCarthy (@SmartGirlsOwn) November 3, 2017
So Amazon Fresh is no longer available in my area. The service was relatively "average". pic.twitter.com/pjlw902YDV— Turtle502�� (@Turtle502) November 2, 2017
@AmazonFresh why are you ending delivery service to zip code 07457 in nj?— tom kaszner (@tomkaz79) November 3, 2017
Amazon Fresh first launched about 10 years ago in the Seattle area and expanded to other cities five years later. Amazon Fresh customers currently pay $14.95 per month in addition to a $99 per year Prime membership to have fresh and frozen foods delivered directly to their doorstep.
The decision to scale back Fresh grocery delivery comes after Amazon's late-summer acquisition of Whole Foods Market. Many experts anticipate its new Whole Foods business will play a major role in Amazon's food and grocery delivery moving forward.
On a conference call with investors last week, Amazon said it would work to better integrate its Prime, Fresh and Whole Foods business operations in the coming months.