"Our objective is to reach a market share of 25%"Terzioglu also spoke on their objectives regarding the search engine and said: "Our primary objective regarding Yaani is to reach a market share of 25% in Turkey. After reaching this goal in Turkey, we can repeat the same achievements on a regional scale." A search engine with the best understanding of Turkish The native language of Yaani is Turkish. This means that Yaani is designed to understand the unique syntax of Turkish very well. This will ensure that Yaani will return better results to searches made in Turkish. Yaani uses a blue bead icon, a specific symbol representing Turkey. The search engine learns from the search patterns of the users. Similar searches are easily displayed to the users using historical data. Everything closest to you is at Yaani For its initial phase, Yaani has been designed as a mobile app and it sets the bar high in location-based searches. Yaani users can view the closest locations based on their search location. For example, Yaani users can directly access the movie theaters and times while searching for movies. Those looking for dining options can access the closest restaurants and cafes along with contact information through Yaani. Fully integrated with Turkcell services Yaani works in integration with Turkcell services to facilitate the lives of its users. Kaan Terzioglu said that TV+, BiP, Lifebox, Fulltrip, Dergilik, Paycell and other services would be integrated with Yaani in a few months. Terzioglu mentioned that the cheapest online shopping options would be available on Yaani shortly and continued: "Yaani will grow with the mobile ecosystem in Turkey. The data resulting from the searches made on the search engine will be stored in the country and processed in accordance with the applicable regulations to help the national economy. This step will lay the foundation of 'Big Data Platform'. Collected big data will help us create a platform to closely monitor the economic, commercial, health and social trends as well as relevant needs and problems. We are now integrating Turkcell services and developers will soon be able to use their services in integration with Yaani. This will bring new business opportunities."