Nintendo Co. (NTDOY) is moving another beloved franchise to mobile.
The gaming company announced Wednesday, Oct. 25, that its popular "Animal Crossing" game will soon be available in a mobile app version for Apple Inc. (AAPL - Get Report) iOS and Alphabet Inc. (GOOGL - Get Report) Android operating systems.
This is the first Animal Crossing game for mobile devices, Nintendo said. It expects the app will launch in late November. While it'll be a free-to-play game, users can pay a small fee to speed up the game.
Animal Crossing has amassed a large following since it launched in 2001. The game allows players to create small villages in which they live as an avatar, winning points for catching insects, growing flowers and talking to animals. A great deal of its loyal players are women and children who might otherwise not be very interested in video games.
"As our past mobile games have proved, we love taking established and well-loved franchises and transforming them for the ways players use their devices," Nintendo of America's senior VP of sales and marketing Doug Bowser said.
Nintendo has three smartphone games that have been released since the company entered the mobile phone game industry in 2016: "Miitomo," "Super Mario Run," and "Fire Emblem Heroes." The addition of Animal Crossing will appeal to a new crowd, which could generate more profit for Nintendo.
Nintendo's over-the-counter shares were lower 2.2% to $47.66 on heavy trading volume Wednesday afternoon.
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