McDonald's (MCD) CEO Steve Easterbrook's strategy should be packaged and sold. 

He has done a "remarkable" job, TheStreet's Jim Cramer said on CNBC's "Mad Dash" segment. Shares are on the move Tuesday, climbing 1.33% to $165.51 after the company reported earnings.

The rally comes despite McDonald's missing analysts' earnings estimates by one penny per share, reporting earnings of $1.76 per share. Revenue came up more than 10% shy from the same period one year ago. So what exactly has Easterbrook done?

Comparable-store sales accelerated to 6% globally, topping analysts estimates of 4.5%. It reported a 4.1% comp-store gain in the U.S., which also came in ahead of expectations. Comp-store sales results topped expectations in each region. Easterbrook simplified the menu around the world and has re-energized franchisees, Cramer said.

Franchise owners are more motivated than ever, while the simplified menu has made the ordering process easier. There are less mistakes, operations are more streamlined and orders are faster to complete, he explained.

In mid-September, data-tracking firm M Science came out with a negative report on McDonald's. It took McDonald's stock down by 3% and at the time Cramer said investors shouldn't base their whole thesis on the report. That proved to be correct, as McDonald's comp-store sales came in far ahead of expectations.

For whatever reasons, too many people continue to doubt Easterbrook and what he's doing at McDonald's, Cramer said. He's leveraging technology and continually finding ways to drive sales and improve operations. "He should be celebrated," Cramer concluded. Shares of McDonald's are up more than 45% over the past 12 months. 

McDonald's international offerings are...interesting...to say the least:

More of What's Trending on TheStreet:

At the time of publication, Cramer's Action Alerts PLUS had no position in any companies mentioned.

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