__________________________ 1 Source: Nielsen Custom Database xAOC + C 2 Source: IRI- Thought Leadership Study- How America Eats 3 Source: Nielsen Custom Database xAOC + C 4 Source: IRICompelling Shopper Experiences As product innovation continues to roll out across the snacking continuum, Hershey's category management and insights team continues to examine the intersection of our category, retail and technology trends to push the convenience channel forward amid the retail revolution. These insights are helping our convenience retail partners take advantage of the fast-moving retail market and implement best practices to improve the shopper experience in store and increase sales. "We're excited to share year-two learnings of our innovative instant consumable confection planogram. Retailers who've implemented our planogram saw a four to six percent lift in high-velocity instant consumable sales. This year, our layout is even stronger," said Dale Clark, Senior Director of Category Engagement Small Format for The Hershey Company. "We want our retail partners to see our insights team as front-line partners in growing total-store sales and thought partners in testing emerging technology." New this year is Hershey's Food Service counter showcasing how Hershey brands can be used to improve shopper experience in this very important part of the store. According to a 2015 Hershey Brand Power Research Study, 76% of shoppers 5 are very likely to try a dessert with Hershey-branded ingredients. Hershey will sample its latest foodservice products including Jolly Rancher Slushees, Sea Salt Caramel Fudge, Hershey's Milk Chocolate Cookie Bars, Take5 Crunchy Bars and mini Red Velvet cupcakes. To learn more visit: www.thehersheycompany.com Follow: http://www.twitter.com/hersheycompany https://www.linkedin.com/company/the-hershey-company?trk=top_nav_home http://www.facebook.com/hersheycompany http://www.youtube.com/hersheycompany http://www.instagram.com/hersheycompany ___________________________ 5 Source: Hershey Brand Power Research Study, Ipos, July 2015 About The Hershey Company The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America. At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
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