On Wednesday, the e-commerce giant introduced a more convenient way for teens aged 13 through 17 to purchase items from its platform, while still requiring the nod from mom and dad.
Teens can now select items to buy on Amazon, and then send either a text message or email notification to their parents asking them to review and approve the purchase.
"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need. We've listened to families and have built a great experience for both teens and parents," said Michael Carr, VP, Amazon Households.
"For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime," he added.
Shares of Amazon were rising in mid-morning trading on Wednesday.
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