Beer giant Anheuser-Busch InBev (BUD) said Wednesday that it would not end its sponsorship deal with the National Football League, amid backlash the league is facing as players protest inequality during the playing of the national anthem, Fox Business reports.

There had been speculation the company could be exploring a termination of the sponsorship because it established a hotline for disgruntled fans to air the grievances related to the protests.

But Matt Kohan, Anheuser-Busch senior director of marketing communications, affirmed the company has "no plans to end our NFL sponsorship."

"The Anheuser-Busch phone line has always been available for consumer inquiries on a variety of topics, but we are not conducting a survey regarding our NFL sponsorship," Kohan said in a statement. "We have many long-term sports partnerships, including our NFL sponsorship, and while we may not agree on everything, we still believe in the power of sport to bring people together and overcome their differences."

Shares of Anheuser Busch were higher during md-morning trading on Wednesday. 

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