The New York Giants controversial star receiver Odell Beckham Jr. has caught some flack for a provocative new end-zone celebration.

Beckham simulated a dog urinating after catching a touchdown in the Giants' heart-breaking loss to the Philadelphia Eagles on Sunday. According to various media reports, Giants co-owner John Mara was very unhappy with the public display.

When not dropping bizarre end-zone dances, Beckham sometimes plays on-camera brand ambassador for Dunkin' Brands (DNKN) . Chairman and CEO of Dunkin' Brands Nigel Travis weighed in on the aftermath.

"I am very involved in sports, and celebrations are what the fans like -- he [Beckham] has been a great ambassador for the brand," Travis told TheStreet in an interview. "Let's face it, sportsman are like artists and they are going to do some different things."

On another note, Happy National Coffee Day.

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