HERSHEY, Pa., Sept. 26, 2017 (GLOBE NEWSWIRE) -- Halloween has become a tradition that extends beyond October 31st, with the trend of consumers celebrating the stress-free holiday with friends, parties and adventures throughout what is now known as Halloween Season. Candy is the number one purchase during this time¹ and this October will be no exception with the combination of new innovations and seasonal favorites from The Hershey Company's iconic brands. The Hershey Company (NYSE:HSY) holds the #1 Halloween market share (38.3 percent) and three of the top five Halloween candy brands, including Hershey's Chocolate Assortment, Reese's and Kit Kat® 2. Seventy percent of people say chocolate is their favorite Halloween treat overall ¿2 and, this year's delights from The Hershey Company will make all the festivities even sweeter.
The Hershey Company 2017 Halloween Products
REESE'S PIECES Peanut Butter Cup Snack Size, KIT KAT® Halloween King Size Bar, REESE'S Peanut Butter White Pumpkin

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Thrilling Innovations The trend of throwing themed parties and celebrations is gaining popularity and people want treats that not only taste delicious, but are also snapshot worthy. The Hershey Company continues to take any costume party to the next level with Kit Kat® Halloween King Size Bar packaged with spooky messages on every bar to add to the season's spirit. Decorate in style with Reese's Peanut Butter Spooky Eyeballs Snack Size which are wrapped in eyeball foils, and Reese's Peanut Butter White Pumpkins coated with white crème and filled with smooth peanut butter in a festive shape. Whether you are the neighborhood party host or scary movie buff, these new items are sure to make any Halloween gathering an eerie-sistable occasion.

Wicked Assortments For those candy lovers who can't wait until October 31 to dig into their Halloween stashes come two assortments perfect for trick-or-treating and filling your Halloween bowls at home or the office. Listening to peanut fanatics demands, The Peanut Lovers Assortment Snack Size is perfect filled with Reese's, PayDay, Mr. Goodbar, and Take5 candies. When looking for a variety of flavors, the All Time Greats Assortment contains 225 pieces of candy, including Hershey's, Whoppers, Reese's, Kit Kat®, and Almond Joy chocolates. These collection bags make for a crowd-pleasing candy bowl and can make anywhere the favorite destination for treasure hunting trick-or-treaters and trunk-or-treaters.

Fall Delights The Hershey Company continues to make the Halloween haul worth sharing. On your trip to the local pumpkin patch or harvest hayride, bring along a bag of Cadbury Harvest Mix Solid Milk Chocolates for a seasonal treat of assorted solid milk chocolate balls coated in a crispy sugar shell. Power through a maze of corn with the CUPFUSION phenomenon of Reese's Cups stuffed with Reese's Pieces, now available in snack size. Reese's Pieces Peanut Butter Cup Snack Size will satisfy even the scariest of peanut butter desires.

Festive Shapes and Foils Year-after year, Halloween and The Hershey Company go hand-in-hand with favorite seasonal products such as Hershey's Cookies 'n' Crème Skulls, Hershey's Party Assortment Pumpkin Bowl and the classic Reese's Peanut Butter Pumpkins.

The Hershey Company's Halloween products are now available at retailers nationwide while supplies last.

To learn more - Visit: www.thehersheycompany.com

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(1) The Hershey Company, Halloween Seasonal Tracker 2016(2) Nielsen, xAOC+C xSam's Club, Halloween 2016

About The Hershey Company The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Contact: The Hershey Company Lauren Aardewijn | 717-534-7143 | laardewijn@hersheys.com

Ketchum Public Relations Laura Benvenuto | 202.835.9441| laura.benvenuto@ketchum.com

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