Oh the memories.
In July 2016, Chili's tried taking a step back in time to reverse an unsavory stretch of sales.
The 'Sunrise Burger' featured a cage-free egg on top, pepperjack cheese, Applewood smoked bacon, lettuce, onion and tomato and an undisclosed sauce. As for the 'Ultimate Bacon Burger', it was stacked with a double dose of bacon, cheddar cheese, jalapeno aioli, spicy buffalo sauce, pickles, onion, tomato and honey chipotle sauce.
Chili's said that burgers were a staple on its menu when the brand launched in Dallas, TX. back in 1975, and it wanted to remind diners of that following years of expanding into Tex Mex inspired fare and promoting babyback ribs. In short, these were the biggest damn burgers we ever tried.
Since then, Chili's sales have continued to be under pressure. The company recently made a drastic decision to slash 40% of its menu in a bid to cut costs.