MINNEAPOLIS, Sept. 18, 2017 (GLOBE NEWSWIRE) -- Evine Live Inc. ("Evine") (NASDAQ:EVLV), a multiplatform interactive digital commerce company ( evine.com), today announced that House of Greatness, from beauty industry veteran and entrepreneur Randi Shinder, will debut on September 19. Best known as the creator of CLEAN Perfume, Lip Fusion, Fusion Beauty and Jessica Simpson's Dessert Beauty, Randi is bringing her breakthrough beauty and lifestyle brand to Evine, as well as a message to inspire women to surround themselves with greatness in all aspects of their lives.

"Randi is a powerhouse in the fragrance and beauty industry and we are thrilled she's joining the Evine family and are looking forward to this strategic partnership," said Bob Rosenblatt, Chief Executive Officer of Evine. "We can all subscribe to greatness being a way of life. Here at Evine we live by our mantra to be good to others and to be good to yourself. House of Greatness and Randi's revolutionizing line of products that fuse science and beauty is a perfect match for our customers who seek out new ways to live, look and feel great."

House of Greatness is an empowering lifestyle brand developed with the core belief that greatness should be a way of life, a conscious mindset to inspire and motivate to do great and be the best version of yourself. Housed within the global brand are greatness product lines covering categories such as fragrance, beauty, home décor, apparel and jewelry, including I Smell Great, Great in Bed, Great Bath, Great Home and jewelry collection, Great Intentions. Additionally, House of Greatness will include brand collaborations from celebrity beauty and lifestyle expert Spencer Barnes and supermodel and actress Bar Paly. House of Greatness will debut on Evine in September and will expand with new introductions monthly through January 2018 and beyond.

"House of Greatness has been a labor of love," said Randi Shinder, founder of House of Greatness. "My passion has always been fragrance and beauty and I'm referred to by many as a self-proclaimed beauty junkie. Over time my passions have evolved into creating this exciting lifestyle brand that not only invites greatness in all aspects of ones' life, but also empowers women who believe good is not good enough and strive for greatness in their everyday life, values, aspirations and dreams." 

House of Greatness will debut live on Evine September 19 at 8:00am, 12:00pm, 5:00pm and 10:00pm ET with I Smell Great and Great in Bed. I Smell Great is the first and only fragrance brand based on extraction to develop scents directly from things women love the most. Combining true extraction with patented self-renewing scent spheres allows the wearer to reactivate the fragrance up to 6-8 hours after application. In addition to fragrances, I Smell Great will also include scented candles. Great in Bed is a collection of products specifically designed for the bedroom to promote great rest, great energy and great bedroom experiences. The fragrances within Great in Bed are formulated with magnetic energy water to increase energy and attraction while delicately scenting skin from head to toe. In addition to fragrances, Great in Bed will also include scented candles, atmosphere sprays and sleepwear and extend into bedroom accessories and bedding.

Following the September introduction of I Smell Great and Great in Bed, and just in time for the holidays, will be the debut of Great Bath, Great Home and Great Intentions. Making special guest appearances during the premieres will be Spencer Barnes, who has worked with celebrities including Julianne Hough, Nina Dobrev and Angie Harmon, and actress and supermodel, Bar Paly, who has worked with Liam Neeson, Mark Wahlberg and Dwayne Johnson. Each will showcase their own unique lines created in collaboration with Randi Shinder.

Viewers are invited to watch the premiere via cable and satellite, mobile apps and live streaming online at  www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area:  bit.ly/1CNa450.

For more information on House of Greatness, visit www.evine.com/Greatness.For more information on Evine, visit  www.evine.com.

About Evine Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million cable and satellite television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.

About House of GreatnessA breakthrough, global lifestyle brand inspiriting women to surround themselves with greatness in all aspects of their lives. We can all subscribe to a great life with great values, aspirations and dreams. Greatness should be a way of life, a conscious mindset to inspire and motivate ourselves and all those around us. I Smell Great, Great in Bed, Great Home, Great Bath, Great Intentions are for those that believe good, is simply not good enough...and instead, want to BE GREAT, DO GREAT, LIVE GREAT AND FEEL GREAT.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995This release contains statements, estimates, projections, guidance or outlooks that constitute "forward-looking" statements as defined under U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "plan," "project," "should" and similar expressions identify forward-looking statements, which generally are not historical in nature. These statements may contain information about our prospects, including anticipated show or product line launches, and involve risks and uncertainties. We caution that actual results could differ materially from those that management expects, depending on the outcome of certain factors.

Contact:

Media:Dawn ZarembaEvine press@evine.com(952) 943-6043

Investors:Michael PorterEvine mporter@evine.com(952) 943-6517

 

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