Gene Simmons has a knack for connecting with people.

"It's about people connecting with people and if you don't connect and you don't have an honest voice, people will think it's just shuck and jive," Simmons explained in an interview with TheStreet.

And if you can connect with people and work hard like Simmons has, it could prove lucrative.

Simmons is a founding partner of emerging restaurant brand Rock & Brews, which has 20 locations across the country. And, of course, he is the mastermind behind the gold mine that is Kiss merchandise, which boasts an astounding 5,000-plus branded items.

"I am god-damn rich, and I worked hard for every penny of it," Simmons said.

Worth an estimated $300 million, Simmons is the real deal.

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