Things aren't looking good for Equifax (EFX - Get Report) . At one point Thursday, shares were down more than 8%. Those losses have since been cut to just a 2% loss, but still, EFX stock is down a whopping 32% since Thursday, Sept. 7.

TheStreet's Jim Cramer has had enough. Speaking earlier on CNBC's "Squawk on the Street" show, Cramer said Chairman and CEO Richard Smith needs to go. "What does it take to get fired in this country?"

"He should be fired, the board should just fire him," Cramer continued, "what's this man doing still being CEO?"

It's not only the fact that Equifax compromised incredibly sensitive personal information on more than 143 million customers, but it's also in how terribly the company handled the situation and communicated with its vendors and customers, he explained.

Later, on the show's "Stop Trading" segment, Cramer opened up again, this time challenging the board of directors. He started calling out board members like Mark Templeton, who served as president and CEO of Citrix Systems, Inc. (CTXS - Get Report) for 14 years, and Siri Marshall, who served as general counsel, senior vice president of corporate affairs and secretary of General Mills (GIS - Get Report) from 1994 to 2008.

Specifically, Marshall served under Stephen Sanger, who was CEO of General Mills from 1995 to 2007 and said that Wells Fargo (WFC - Get Report) CEO John Stumpf should step down amid the banks' swirling controversies (he did, by the way). What would Sanger say now about Equifax's CEO?

Templeton ran a leading cybersecurity firm, while Marshall was in charge of legal issues, governance relations and corporate communications. Cramer asked, do these people get a pass? Are these board members giving Smith a pass? No one is paying attention to this board, said Cramer, who also manages the Action Alerts PLUS charitable trust portfolio. "[But] I'm paying attention to you and I want to know what you're doing," he challenged.

Here's an idea, from Cramer to Smith: "Spend more time with your family." A rather subtle way of saying step down.

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At the time of publication, Cramer's Action Alerts PLUS had no position in any companies mentioned.