The Apple Watch may be the world's top-selling smart watch "by a very wide margin," as Apple (APPL) CEO Tim Cook told the audience at the company's product release event on Tuesday. The Apple Watch, which will soon come with an optional connection to 4G wireless networks, still is not a big enough product for the maker of the iPhone and the iPad to break out its numbers.
"The cellular-enabled watch will help at the margin, but I think few people talked about the added monthly wireless charge. I don't know how many more people will buy that watch with an additional $10 per month for wireless service," Moody's Investors Service analyst Gerry Granovksy said. "If it sells well, it may be big enough to finally disclose results separately, but (I) doubt it."
Apple does not divulge details about sales for the watch, but has said the business grew by more than 50% in the fiscal third quarter. KeyBanc analyst Andy Hargreaves projects that Apple will sell 17.4 million watches in fiscal year 2018, generating $7.6 billion in revenue.
The Apple Watch represents just a sliver of sliver of the $271 billion in total sales the analyst expects from Apple. The iPhone, with $180.5 billion in projected fiscal year 2018 sales, looms over Apple's other products, including the iPad, with $18 billion in projected sales, and Mac computers, with anticipated revenue of $24.6 billion.
Apple currently bundles the Apple Watch with Apple TV, the Beats headphones business and the iPod in a group called "other products."
The company's financial treatment of the iPod could be an indicator of when -- or if -- Apple might break out results for the watch. "It's not an exact science -- it's either up to them or for the auditors to determine that the watch is a material reportable item," Moody's analyst Granovsky said.
Apple stopped reporting numbers for the iPod after its fiscal year 2014 10-K, which covered the period through September of that year.
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Editors' pick: Originally published Sept. 13.