The business mind of Gene Simmons is always turning.
In the latest venture by the legendary Kiss front man, Simmons is offering people 150 unreleased songs, a figurine of himself, a giant faux gold coin and other memorabilia inside a 17'' by 25'' vault. The price: a cool $2,000. But it doesn't end there, oh no.
For $25,000, a fan could buy the vault and also receive a Skype call with Simmons and sit in on a studio session. Have $50,000 laying around? That will get you everything listed above except Simmons will personally deliver you the vault to your home (and of course hang out for a while).
Simmons told TheStreet in an interview that retail is largely broken, hence he wants to go directly to consumers.
"The retail model is diminishing -- I am saddened to see Sears (SHLD) in trouble, malls are in trouble, people just don't seem to be getting out of their homes." Simmons added, "So the mountain will come to you -- I will come to your home on my own dime and deliver you the vault."
When not getting the word out on the vault, Simmons is a founding partner of emerging restaurant brand Rock & Brews, which has more than 20 locations across the country. He is the mastermind behind the gold mine that is Kiss merchandise, which boasts an astounding 5,000-plus branded items.