People will pay up for games.

"If you have a device that's better for games, it matters," TheStreet's founder and Action Alerts PLUS portfolio manager Jim Cramer said.

With the Apple (AAPL) iPhone X's augmented reality capabilities, the device is pushed further into the gaming space.

"Gaming is the most important force I know right now - take a look at the stock of Take Two Interactive (TTWO) and Activision Blizzard (ATVI) ," Cramer said.

The $999 iPhone X (pronounced 'Ten') represents a major step up for Apple -- not only in price, but in features, too, in that it packs an edge-to-edge organic LED screen, facial recognition technology, wireless charging and various AR capabilities. The iPhone X will ship Nov. 3, which is later than some analysts were expecting, and might mean that the lift to Apple's sales won't come until after the December quarter.

Apple also released the iPhone 8 and 8 Plus, a new Apple Watch Series 3 and a 4K Apple TV.

Apple and Activision Blizzard are holdings in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL or ATVI? Learn more now .

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