Apple (AAPL) has one well-known fan.

"I am a great believer in Apple, especially since they are getting into programming -- if they are smart, they will try to own the programming," Kiss front-man, investor and business mogul Gene Simmons told TheStreet.

Simmons added, "Apple is smartly diversifying -- if you are just technology, you are missing the point as content is king."

But so are tech gadgets.

Apple unveiled a slew of new products at its annual September event on Tuesday, and unsurprisingly the 10th anniversary iPhone X dominated the headlines. The new iPhones should naturally be perfect to watch content.

The $999 iPhone X (pronounced 'Ten') represents a major step up for Apple -- not only in price, but in features, too, in that it packs an edge-to-edge organic LED screen, facial recognition technology, wireless charging and various AR capabilities. The iPhone X will ship Nov. 3, which is later than some analysts were expecting, and might mean that the lift to Apple's sales won't come until after the December quarter.

Apple also released the iPhone 8 and 8 Plus, a new Apple Watch Series 3 and a 4K Apple TV.

Apple is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL? Learn more now.

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