The tech giant, which boasts an $843 billion market cap, also unveiled another iteration of its Apple Watch, the Apple Watch Series 3. The watch -- with a first-ever cellular connection -- will ship September 19 and cost $399.
TheStreet's Brian Sozzi says it's not wild to expect a $2 trillion Apple valuation by 2019 as a result of the array of new products. Not only did Apple give consumers something fundamentally different in the new iPhone X, but has several price points to bring in new users. And, of course, the new Apple Watch and Apple TV will be key sales drivers.
Apple shares are up 40% since the start of the year, outpacing the S&P 500's 11% increase.
Investors are ultimately betting that Apple can continue to convince consumers to upgrade their iPhones and watches to the latest versions.
But at a $1,000 price tag, that may be a tough ask.
"Our surveys indicate that many Americans are too often living paycheck-to-paycheck," said Mark Hamrick, senior economic analyst at Bankrate.com. "So, this is where the desire to have the shiny new thing collides with the ability to pay for it."
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