The week came to a tepid end on Friday as markets closed mixed ahead of Hurricane Irma's landfall this weekend on the continental United States.

While the hurricane remained the dominating headline, a trickle of earnings provided fodder for the diehard investors looking to trade some news. Most notably, and perhaps not surprisingly with a Republican-led White House, American Outdoor Brands Corp. (AOBC - Get Report) , formerly Smith & Wesson, tumbled 17% after a disappointing first quarter. The gunmaker saw revenue dip almost 40% and missed estimates by roughly $20 million. Things aren't expected to get better as American Outdoor anticipates sales no higher than $150 million, about $24 million off the mark Wall Street was looking for.

The company said a weaker first quarter "reflected lower than anticipated shipments in our Firearms business, consistent with a softening in wholesaler and retailer orders." Concerns over weak gun demand sent industry peers lower, including Sturm Ruger & Co. (RGR - Get Report) , Sportsman's Warehouse Holdings Inc. (SPWH - Get Report)  and Vista Outdoor Inc. (VSTO - Get Report) .

While gun sales sank the manufacturers, insurance stocks made a comeback on Friday after days of steep losses. Travelers Cos. (TRV - Get Report)  was one of the top performers on the Dow after heavy losses earlier in the week. The stock rose nearly 4%. Other property and casualty insurance providers such as American International Group Inc. (AIG - Get Report)  and Allstate Corp. (ALL - Get Report)  were also higher.

Elsewhere on the insurance front, TheStreet has uncovered a relatively unknown, yet potentially astronomical, deductible for hurricane insurance in 19 states and the District of Columbia. While each individual state and all the insurers have a different set of rules governing when the higher deductible is activated, these states and D.C. may be forced to shell out thousands of dollars before repairs can be made.

This is an excerpt from "In Case You Missed It," a daily newsletter brought to you by TheStreet. Sign up here.
 
Photo of the day: Are you ready for some football?

 Are you ready for some football? The National Football League kicked off the 2017 season on Thursday evening and a full-slate of games (sans a contest between the Miami Dolphins and Tampa Bay Buccaneers, for obvious reasons) will kick off this Sunday. The major networks, CBS Corp. ( CBS - Get Report) , Walt Disney Co.'s ( DIS - Get Report) ABC/ESPN and 21st Century Fox's (FOX.A) Fox will all get a shot to air games, as nontraditional media companies, such as Twitter Inc. ( TWTR - Get Report) and Facebook Inc. ( FB - Get Report) also come into the fray. It wasn't always such a crowded space and for the very first Super Bowl in 1967, both ABC and NBC were permitted to simultaneously air the contest, which was held at the Los Angeles Coliseum, the current home of the USC Trojans and at least for now the Los Angeles Rams. Above is a shot from the CBS broadcast booth from the game featuring Jack Whitaker (left) and Frank Gifford.
 
Read more from "In Case You Missed It." Sign up here.
 
More of What's Trending on TheStreet :
Stick with TheStreet for updated storm coverage as Hurricane Irma moves the market: