Shares of Walt Disney Co. (DIS - Get Report) were falling in afternoon trading Thursday after CEO Bob Iger announced that the company's Star Wars and Marvel intellectual properties will be featured on the Disney's yet-to-debut streaming app in 2019.
"I have described a very rich, treasure trove of content for this app," Iger said at the Bank of America Merrill Lynch 2017 Media, Communications & Entertainment Conference in Los Angeles on Thursday. "We're going to launch big, and we're going to launch hot."
The streaming service will also be the home of five original series.
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