Cheaper as They Slide; Tax Reform -- Jim Cramer's Top Thoughts

Here are Jim Cramer's top thoughts on some of the biggest stories of the week.

Jim Cramer: Some Stocks Get Even Cheaper When They Slide

Stocks, by and large, do get cheaper when they go lower. I know that sounds oxymoronic as in, no kidding, but I think this commonsense wisdom it too often avoided when analyzing stocks. It often defines various days and yet it is a philosophy that eludes so many as it did today.

Now, I don't want to say I patented the term, because it is pretty darned generic, but I came across it today in a fabulous report by a firm called Moffett-Nathanson recommending the stock of the parent company of CNBC, Comcast (CMCSA) .

Not that long ago, in what was a pretty prescient moment, Moffett-Nathanson downgraded the stock of Comcast, saying basically it had run too far too fast considering the challenges in media.

Today, more than 10% later, they upgraded it -- just, I should add, when everyone is now turning on it, saying the challenges facing Comcast -- cord cutting, decline in video ads and the like -- are now reflected in the stock price because the forces working against the company amount to headwinds and not anything cataclysmic.

Just as they were early in the downgrade, they are early in the upgrade, as the stock still has no traction. But the point should not be lost on us, especially on a day when Apple (AAPL) launched its new phone.

Now, 10 years after the first iPhone, I am amazed that the most pressing thing on peoples' minds that I have heard in the last 24 hours is "will you upgrade?" I have not heard, "how outrageous, $1000." I have not heard, "I want to try it first." I haven't even heard, "nah, I just bought the seven." I am hearing either "yes, I will upgrade, or I hope someone will buy it for me," or, "yeah, probably, I love those new features."

That's incredible. That's what I call consumer product amore, the most loved device I have ever heard of.

Yet the stock of Apple had plunged from $131 in the summer of 2015 to $92 in May of 2015, when Tim Cook came on Mad Money to remind people that his company was being prematurely buried by the stock market. There was no obituary. There was a product transition and it went amazingly, as we should have expected given the most awesome customer satisfaction number in history

In short, it was a stock that got cheaper as it went down.

More of What's Trending on TheStreet:

 Now, in truth the market is littered with stocks that got cheaper when they went down. Caterpillar (CAT) management held an analyst meeting today and the stock price took out $120. Eighteen months ago the stock stood at $60 as analysts piled on and downgraded this amazing American company, arguably the best capital equipment manager in the world. You know what? The stock got cheaper as it went down.

At any given time, if you see merchandise, and it is merchandise, that is being marked down falsely, you must see that as an opportunity.

For example, right now, right here, the stock of United Technologies (UTX) has plummeted from $120 to $110. Why? Because it is making a logical stock and cash acquisition of a company, Rockwell Collins (ROC) , that makes key airline parts, just like it does. It's a deal I was urging before it happened and here it is, at a price that's a little steep, just like the stock of Goodrich which it bought six years ago to broaden its plane part portfolio. Then it was wheels, brakes and landing gear. This time, with Rockwell Collins, it's all sorts of electronics as well as seating and many other parts. Last time it was $18 billion. This time it's $23 billion. Last time the stock lost about 10 points. This time it's lost about ten points.

Go back and look at the stock. It was the beginning of a sustained move that has brought the stock from $68 to $109 where it is today.

Back then United Technologies announced that earnings estimates would remain unchanged, that business was strong and the deal would ultimately be accretive. We got pretty much the same statement this time except earnings are a little bit better and the accretion a little more visible.

So I have a theory of what has happened to the stock. As it has come down it has gotten cheaper. I know, again, it seems so simple. And I think we will look back and not even know you got the decline.

But because there is a decline, investors run from the stock, not toward it as if it, indeed, has gotten more expensive.

Sometimes stocks get cheaper for entirely the wrong reasons. A little more than a year and a half ago we brought on the management of Marriott Vacations Worldwide VAC because the stock had been hammered mercilessly from $91 down to the fifties. Why? Because of how strong AirBNB was. The competition. Well it turns out that it was totally faux competition. Marriott's time share business is sold as an investment and a cheaper way to experience travel. The stock has since doubled.

Last month the stock of Home Depot  (HD) fell from $153 to $144 because Amazon  (AMZN) announced it would tie up with a moribund Sears (SHLD) to sell appliances. Today it's at $160. Sure we got horrendous storms that helped business. But, more important, Sears-Amazon isn't going to hurt its business.

We see this all of the time. Amazon's supposed to kill every retailer. But is the iconic Macy's (M) destroyed by it? Sure it's business has been hurt. They would be the first to admit it. But two years ago I heard a fund manager recommend the stock of the company at $70 at the Delivering Alpha conference CNBC and Institutional Investor ran today. That same manager, who was so big in the stock, based on its prospects and its real estate, today says that he's sold it all and that it will have a lot of trouble prospering as a public company.

Wait a second. Now Macy's is at $22. Business is bad but not $22 bad. And with a new CEO Jeff Gennette who gets what has to be done, and a dividend that gives the stock a 6.77% yield, I'm willing to go with merchandise that's been marked down from $70 two years ago.

Now not every stock that goes down gets cheaper. Macy's didn't reflect the decline in the value of its retail business at $60, $50, $40, or $30. I think it does at $22 especially after seeing that Nordstrom (JWN) looks likely to get funding for its attempt at going private.

The stock of General Electric  (GE) , one of the worst investments my charitable trust has ever made, may not be bottoming if the company can't pay the current dividend. But the company, which once had made a steadfast commitment to it, now only says it's an important priority. That means if the company cuts it, the stock will get cheaper still. Nevertheless that's understandable. The business is deteriorating, steadily, and until the ship is righted, as I think is the case with Macy's, the stock will not be cheap even as I think to sell it here may be too late.

Nevertheless we can't let a couple of weak companies with losing prospects get in the way of what is a machine that often creates values we sniff at because they seem too dangerous, when all they really are, is out of fashion for that very moment even as the business is more than good enough to justify the purchase of the stock right here. So, remember, while there may not be that many bargains out there at a given time, when they are given to you, kick the tires. You may have something that's perceived as a lemon but is really a different kind of yellow: Gold.

More of What's Trending on TheStreet : At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long AAPL, CMCSA and GE.
Originally published Sept. 12 at 5:41 p.m. EDT.

Jim Cramer: Do Something -- Anything -- on Tax Reform

Tax reform: Is it going to happen? If so, when? This morning in our Delivering Alpha conference, we listened to Treasury Secretary Steve Mnuchin talk about how we are going to get tax reform and get it this year.

I wish.

First, understand that I am a huge believer in tax reform. We need companies to be able to repatriate their assets into our country, something they have been loath to do because our corporate taxes are way too high and totally uncompetitive when it comes to the rest of the world.

Plus, a lower tax code could be a total boon to so many domestic companies that could take that money and expand to hire more people, something I believe could actually lead to higher revenues for the Treasury given the growth it would spur.

But I am a realist.

At the time of the inauguration, I could not have been more excited about these changes.

But not anymore. I know better. First, as Secretary Mnuchin said, we got sidetracked on healthcare reform, something that we all thought was a done deal given the endless repeal-and-replace rhetoric we kept hearing about right into the election.

They couldn't do it. An abject failure. A total waste of time and momentum.

Second, then we had to deal with the insistence of Congress on the notion of a border tax as a way to fund the tax cuts the president was suggesting. It took endless wrangling to try to figure out how to get that done, and ultimately it was scrapped because it would have hurt so many importers and cost perhaps millions of jobs.

Then this morning we heard about the desire of the Treasury secretary to change the taxation of the pass-throughs, certain business partnerships that could benefit from a change in taxes. The administration also wants to eliminate state and local deductions to pay for its plan.

All I can say is here we go again.

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I, like many of you, want something to get done. The best way to get it done is to keep it simple. Why the president's people don't see this is beyond me, but they are going down the exact same path that failed President Obama. The Democrats wanted comprehensive reform. Now the Republicans want comprehensive reform.

But if you want something done, just do it. Cut the rates for the middle class and use the repatriation -- which could be a huge cut on the trillions that are overseas even at a reduced rate -- then watch the economy grow.

Same thing with infrastructure. We are all sick of how our roads and bridges and tunnels are falling apart. Offer us savings bonds. We will buy them. We will do it because we are patriotic and practical.

But if you want to go all complex, so complex that the people will not understand it and the interests will muck it up and the Republicans will fight with the Democrats and with each other?

Then forget about it.

There was a time when I used to ask each executive what he or she is going to do with the money they will get with a lower corporate tax rate. How much will be put into dividends, buybacks, new jobs, R&D. How much will be brought back from overseas.

I don't even bother anymore. You know why?

I don't want to waste your time. Because doing it this way, going about it the way they are, ensures failure. Great is the enemy of good. And great's winning, so we will all end up losing in the end.

Action Alerts PLUS, which Cramer co-manages as a charitable trust, has no positions in the stocks mentioned.

Originally published Sept. 12 at 2:35 p.m. EDT.

Jim Cramer fills his blog on RealMoney every day with his up-to-the-minute reactions to what's happening in the market and his legendary ahead-of-the-crowd ideas. This week he blogged on:

  • How this first leg down of United Tech should be bought
  • How hurricanes will break the decline of the auto and housing industries
Click here for information on RealMoney, where you can see all the blogs, including Jim Cramer's--and reader comments--in real time.

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