Looks like Lululemon Athletica Inc.  (LULU) is holding still in warrior pose, despite claims of athleisure peaking.

The yoga apparel retailer beat Wall Street profit estimates Thursday, Aug. 31, posting second quarter earnings of $0.39 a share--a solid 4 cents higher than analyst forecasts--and net revenue of $581.1 million. Same-store sales were also up 7%, 3% higher than the forecast.

E-commerce led the sales increase. Bolstered by two online warehouse sales this summer, direct-to-consumer sales increased by nearly 30%.

Shares popped as much as 5.5% in pre-market trading on Friday. 

"Our performance reflects the growing global consumer response to Lululemon's unique position as the leading brand that defines an active, mindful lifestyle," CEO Laurent Potdevin said in a statement.

Lululemon's uptick in online sales points to re-acceleration after a slow first quarter. Its gross margin was also higher than anticipated: 51.6%, or an increase of 220 basis points.

"If LULU was successful in restarting organic growth, e-commerce growth should exceed 20%," Canaccord Genuity analysts wrote Tuesday, Aug. 29, "and anything less should be viewed as a disappointment."

Well, no disappointment here.

"The acceleration that we have seen across the business in the second quarter enables us to take another positive step on our path towards achieving $4 billion in revenue by 2020," Potdevin said.

The company also introduced Thursday a new member of the Board of Directors: Tricia Patrick, who joins Lululemon from Advent International. For full fiscal 2017, Lululemon expects net revenue to reach between $2.545 billion and $2.595 billion. Shares were up 0.1% right before the earnings release thursday afternoon, at $57.55 each.

In late June, insiders floated around a rumor that Lululemon was planning to go private at $85 per share.

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