Apple Inc. (AAPL - Get Report) invited media on Thursday to its annual fall event September 12, cementing rumors of such a get together that had swirled all week, according to BuzzFeed.

The event will be held inside the 1,000-seat Steve Jobs Theater at Apple Park, the tech company's new "spaceship" campus.

Apple's showcase is likely going to highlight new products including three new versions of the iPhone, a next generation Apple TV with 4K ultra-high definition capability and an updated Apple Watch that can connect to LTE networks without being near a phone.

Apple stock traded up 0.6% to $164.35 midday Thursday.

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