PepsiCo Inc.-owned (PEP) Frito-Lay wants to start selling its 11 versions of chip brands without artificial ingredients in Amazon.com's (AMZN) new Whole Foods Market (WFM) , Blomberg reported.

Organic Lay's, Tostitos, Cheetos, Doritos and other snacks marketed under the "Simply" name meet the criteria to be sold in Whole Foods, a standard other PepsiCo snacks hadn't previously reached. The new Simply brand is part of Frito-Lay's push to earn a healthier reputation in an industry that's biggest source for growth is natural products.

Whole Foods in its pre-Amazon era had refused to sell "junk foods" such as Frito-Lay products. But with Amazon's acquisition final as of this week, there could be room for the snack company to get onto shelves. Amazon already sells Frito-Lay products on its website and has suggested its plans for Whole Foods involve slashing prices and changing up the stock lineup.

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