"As Canada's flag carrier and North America's Best Airline as ranked by the Skytrax World Airline Awards, we are proud to continue our partnership with MLSE as the Official Airline of the Toronto Maple Leafs and Toronto Raptors," said Benjamin Smith, President, Passenger Airlines at Air Canada. "We congratulate MLSE and Scotiabank as they build on the legacy we helped establish in 1999 and look forward to celebrating with fans and customers during our final season as title sponsor of the Air Canada Centre. Air Canada supports professional and amateur sports throughout Canada and our global hub in Toronto connects that city to the world, driving both the economy and communities."Since opening in February, 1999, Air Canada Centre has hosted more than 50 million fans over 3,500 premiere events including the 2016 NBA All Star Weekend, the 2016 World Cup of Hockey and many of the world's most popular performing artists including U2, the Rolling Stones, Madonna, Justin Bieber and Drake. As one of the leading sports and entertainment venues in the world, Air Canada Centre was named last year as Canadian Venue of the Year by Canadian Music Week as well as the third busiest concert venue in North America and seventh-ranked facility in the world for concert attendance by Pollstar. The venue capacity is 19,800 for basketball and full-house concerts and 18,800 for hockey. "MLSE would also like to express our gratitude to Air Canada for their support as a founding partner of the Raptors and Air Canada Centre," said Friisdahl. "They have been an integral part of the success of this arena and our teams over the past 18 years, and with our renewal agreement, we look forward to continued success with our partnership in the years to come."
"We are thrilled that Scotiabank's name will appear on the side of this iconic building for the next two decades, and are looking forward to all of the historic moments to come," said Scotiabank's Chief Marketing Officer, John Doig. "With that said, we are especially pleased to partner with an organization that shares our values. This partnership is exciting for sports fans across Canada, and also for the young people and communities our Bank seeks to support."A Backgrounder Follows: Backgrounder: This agreement encompasses both sponsorship and philanthropic opportunities for Scotiabank and MLSE.
- Exclusive naming rights of 40 Bay Street (Air Canada Centre)
- Scotiabank continues to be the Official Banking Partner of the Toronto Maple Leafs
- MLSE Incubator at the Scotiabank Digital Factory - A digital centre of excellence to help drive fan/customer engagement programs
- Scotiabank and the MLSE Foundation will expand their partnership focused on helping young people in the GTA, changing lives through the power of sport
- Scotiabank and MLSE will collaborate with SCENE to develop fan-centered promotions for sports and entertainment enthusiasts