The ASUio is open to all current university students from any academic discipline. Submissions must include a five-minute video pitch that discusses the problem solved by the team's technology, as well as the overall competitive landscape, business model and team makeup.The ASUio will take place in three rounds:
- First Round: All applicants will be evaluated by entrepreneur judges with entries narrowed to 15 semi-finalists who will advance to the next round.
- Semi-Finals: On December 9, 2017, semi-finalists will present their projects in person before a select panel of expert judges at ASU SkySong in Scottsdale, Ariz. Five finalists will be selected to advance to the finals.
- Finals: Finalists will deliver in-person pitches before a panel of judges during the Final Demo Day at the Waste Management Phoenix Open on February 2, 2018, in Scottsdale, Ariz. In addition, finalists will get to participate in a VIP experience. One student venture will be awarded the $100,000 grand prize.