There's an old saying on Wall Street about insider buying: there are many possible reasons to sell a stock, but only one reason to buy. Back on March 3, Prudential Financial, Inc.'s Director, Sandra Pianalto, invested $22,562.00 into 200 shares of PRU, for a cost per share of $112.81. Bargain hunters tend to pay particular attention to insider buys like this one, because presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make money.

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In trading on Tuesday, bargain hunters could buy shares of Prudential Financial, Inc. ( PRU - Get Report) and achieve a cost basis 10.6% cheaper than Pianalto, with shares changing hands as low as $100.90 per share. It should be noted that Pianalto has collected $1.50/share in dividends since the time of their purchase, so they are currently down 9.2% on their purchase from a total return basis. Prudential Financial, Inc. shares are currently trading off about 1.2% on the day. The chart below shows the one year performance of PRU shares, versus its 200 day moving average:

Prudential Financial, Inc. Chart

Looking at the chart above, PRU's low point in its 52 week range is $77.01 per share, with $115.26 as the 52 week high point — that compares with a last trade of $101.32. By comparison, below is a table showing the prices at which PRU insider buying was recorded over the last six months:

Purchased Insider Title Shares Price/Share Value
03/03/2017 Sandra Pianalto Director 200 $112.81 $22,562.00

The current annualized dividend paid by Prudential Financial, Inc. is $3.00/share, currently paid in quarterly installments, and its most recent dividend ex-date was on 08/18/2017. Below is a long-term dividend history chart for PRU, which can be of good help in judging whether the most recent dividend with approx. 2.9% annualized yield is likely to continue.

PRU+Dividend+History+Chart

PRU makes up 9.93% of the ProShares MSCI Europe Dividend Growers ETF ( EUDV