Taylor Swift has some notable allies: two devoutly followed cats, her #squad made up of supermodels and Hollywood icons, and, now, United Parcel Service Inc (UPS)
UPS snagged the exclusive title of official delivery company for Swift's hotly anticipated sixth studio album, "Reputation," due out November 10. When customers pre-order Swift's album, they enter to win premium concert tickets, signed memorabilia and other prizes delivered from Swift herself through UPS.
UPS trucks in New York, Atlanta and Nashville were plastered with Swift promotional materials hyping "Reputation" starting Monday. When fans share a photo of one of the trucks with #TaylorSwiftDelivery, they up their chances of winning an exclusive T-Swift prize. This is the first time UPS has ever decorated trucks as part of a promotional deal.
Swift's first single from the album, "Look What You Made Me Do," came out Thursday, Aug. 24.
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